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​So far, the Hot Stove has been, well, rather cold. Derek Jeter’s Miami Marlins are in pursuit of building a winning team, while shedding payroll, that will hopefully help increase the fan base and future revenue from ticket sales, advertising revenue, and merchandise sales. Currently, the Marlins have the 10th lowest payroll in Major League Baseball (MLB), one of their highest rankings in the last ten years. By trading Giancarlo Stanton, reigning MVP, as well as other large players like Ozuna and Yelich, the Marlins can decrease their payroll, however, can they still field a competitive team?

​​Corporations have recently caught on that using sponsorships and influencer marketing techniques within sports products to promote their products is one of the savviest and most reliable ways to reach their target market. It is a great opportunity for them to show consumers their interest in a cause or event and gain their trust, especially in the case of men aged 18-34, a usually hard demographic to reach.